Quilted Northern Ultra Soft & Strong
Designed to be Forgotten

The Quilted Northern® brand has devoted the last hundred years to rethinking,
innovating and designing the best toilet paper.

We do what we do so that you can forget about it entirely.
Because the best bathroom experiences are the ones you can’t remember.

For us, it’s okay that no one wants to think about toilet paper.
In fact, we take a forgettable experience as a compliment.

We humbly accept that our greatest achievement is creating and designing an experience everyone will forget.

Quilted Northern®. Designed to be Forgotten™.

Toilet paper Toilet paper

Great Grandpa Thaddeus

While everyone else can forget their bathroom experience, Thaddeus isn't so lucky.

Prank Prank
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Daddy Gator

While you can forget your experience when you use Quilted Northern® toilet paper, Daddy Gator sees all and forgets nothing.

Emily's Class Emily's Class
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  • DID YOU KNOW?

    Fact 01

    Have you ever wondered, "What did we use before toilet paper?" Before toilet paper was invented, people used household objects, including newspapers, leaves, corncobs–and even the Sears catalog!

  • DID YOU KNOW?

    Fact 02

    In 1901, seven men from Green Bay and Milwaukee, Wisconsin pooled their life savings to launch the Northern brand, an important moment in the history of toilet paper.

  • DID YOU KNOW?

    Fact 03

    While it was a man named Joseph Gayetty who invented toilet paper, Quilted Northern® was the first brand to offer a splinter-free product and sterilized bath tissue.

  • DID YOU KNOW?

    Fact 04

    In the 1950s, the brand first introduced the "Northern Beauties." The prints soon became collectibles. For many years after, the brand continued to use a young girl as the face of Quilted Northern®.

  • DID YOU KNOW?

    Fact 05

    In 1992, Northern Tissue became Quilted Northern®, a new product that combined softness and strength.

  • DID YOU KNOW?

    Fact 6

    The Quilted Northern® paper mills alone now produce enough tissue to wrap around the Earth's equator 1 1/2 times—every day!

  • DID YOU KNOW?

    Fact 07

    The next fact in our toilet paper history timeline: In 2008, the first 3-ply bath tissue, Quilted Northern Ultra Plush®, was launched, bring a whole new level of softness to the history of toilet paper.

  • DID YOU KNOW?

    Fact 08

    Quilted Northern® has been producing quality toilet paper for over 100 years!