Comfort designed with the environment in mind

Quilted Northern Ultra Soft & Strong® toilet paper is the perfect blend of premium comfort and sustainability, with two soft layers that flex and hold up — all created using responsible manufacturing and sourcing practices. After all, when it comes to caring for our environment, every last detail matters.

 

 

New, recyclable paper packaging. Same premium product.

curbside recyclable paper packaging

Our new paper packaging is thoughtfully made for easy recycling in your curbside bin — so you can still enjoy the same premium product while cutting down on plastic waste.
Hand placing toilet paper roll into basket.

flexible & strong when it counts

Experience reliable comfort with 2-ply toilet paper that’s 5X stronger and more durable than the leading value brand of toilet paper when wet.
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Trees in a forest.

promoting healthy forests and habitats

By planting 2 trees for every 1 used, we’ve planted over 5 million trees since 2020 through our partnership with the Arbor Day Foundation®. Additionally, 1 tree is replanted by our suppliers.
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did you know?

For every 1 million households that use Quilted Northern Ultra Soft & Strong® toilet paper over the course of a single year, 3.5 million liters of water are saved. That’s enough to fill about 7 million water bottles!*

*based on eTAD saving 30% more water vs. other premium 2-ply national brands in the drying process on a per sheet basis. Accounts for product differences in basis weight and usage occasions — measured by 2018 bath tissue consumption diary study. Average 2.63 people per HH – Pew Research Center 2020. Approximately 500 ml water bottles.

eco-minded manufacturing

Our manufacturing process squeezes out more water from the paper before drying — a responsible choice that saves 30% more water and uses 30% less energy*.

*vs. other premium 2-ply national brands in the drying process on a per-sheet basis

no added inks, dyes or fragrances

Get everything you want in a comfy, 2-ply toilet paper and nothing you don’t — including things like added inks, dyes & fragrances you didn’t ask for.
Forest Stewardship Council logo.

we use responsibly sourced trees

The trees used to create Quilted Northern® toilet paper products only come from wellmanaged FSC® certified forests and other responsible sources.
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Elegant bathroom counter with Quilted Northern toilet paper.

keep it Quilted | telescope

Keep it the best for generations to come with Quilted Northern Ultra Soft & Strong® toilet paper.

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