1279655-QN-2024WebsiteQ2Update
1279655-QN-2024WebsiteQ2Update

5 million trees planted through Arbor Day Foundation®


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When it comes to making sustainable choices, every detail matters

That’s why Quilted Northern Ultra Soft & Strong® toilet paper combines the premium quality you love with the added benefit of keeping the environment in mind. We looked at our product lifecycle and discovered several HUGE ways we can make a significant difference…

creating paper packaging

Now you can do your part to cut down on plastic waste and feel good knowing you’ve made a sustainable choice with Quilted Northern Ultra Soft & Strong® toilet paper thanks to our paper packaging — for easy recycling right at home in your curbside bin! Available in select sizes.

promoting healthy forests and habitats

When it comes to caring for our environment, we’re on a mission to make a difference. That’s why we plant 2 trees for every 1 used. Since 2020, we’ve planted over 5 million trees through our partnership with the Arbor Day Foundation®.

our commitment to forest restoration & rehabilitation

The Quilted Northern® brand is committed to aiding in restoring forests and rehabilitating the habitats of endangered and threatened species in the process. Click on any of the blue tree icons below for a snippet of info on work we’re doing to help keep forests healthy.
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Forest Stewardship Council logo.

we use responsibly sourced trees

The trees used to create Quilted Northern® toilet paper products only come from well-managed FSC® certified forests and other responsible sources.
FSC-C108208
30% less water and energy used *.

implementing eco-minded manufacturing

Did you know that over 90%* of bath tissue’s environmental impact occurs in the manufacturing process? That’s why we decided to highlight one of the key parts of our manufacturing process that make it sustainable. Our proprietary, efficient manufacturing technology squeezes out more water from the paper before drying. This saves 30% more water and uses 30% less energy**

*Environmental impact measured as greenhouse gas emissions in kg Co2e per functional unit for the paper manufacturing process, including pulping, tissue making and converting. Based on cradle-to-gate Tissue Life Cycle Assessment conducted by Georgia-Pacific 2017.
**vs. other premium 2-ply national brands in the drying process on a per-sheet basis

here’s how we’re saving water & energy

Find out how we’ve adapted our manufacturing process to make Quilted Northern Ultra Soft & Strong® bath tissue both comfy and sustainable.

 

 

the water impact of switching to Quilted Northern toilet paper

If everyone in the U.S. who bought premium 2-ply toilet paper switched to Quilted Northern Ultra Soft & Strong® toilet paper for 1 year1, we would save the equivalent amount of water as:
Providing almost half of the United States’ population with a day’s worth of drinking water.2
Flushing a toilet 25 million times.3
Taking over 7.5 million showers.4

the energy impact of switching to Quilted Northern toilet paper

If just one household switched to Quilted Northern Ultra Soft & Strong® toilet paper for a year5, it would save the equivalent amount of energy6 as:
Charging a smartphone battery every day for 5 years.6
Watching 42 college football games.7
Microwaving 104 bags of popcorn.8

1) 9.24L per HH that uses Quilted Northern Ultra Soft & Strong® vs. other Ultra 2-ply national brands over course of one year. Water savings based on eTADsaving 30% more water in the drying process on a per sheet basis. Accounts for product differences in basis weight and usage occasions (measured by 2018 bath tissue consumption diary study). Based on a household Average 2.63 people (Pew Research Center 2019), and 52MM households that buy Ultra 2-ply national brands (IRI). 2) Equivalency factors calculated using 3.2L average drinking water requirements per person from https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/water/art-20044256. US Population 328 million according to U.S. Census Bureau 2019. 3) Equivalency factors calculated using toilets made from 1980s to 1992, average liters per flush of 13.2 from https://www.home-water-works.org/indoor-use/toilets 4) Equivalency factors calculated using average American shower usage of 59.8L from https://www.home-water-works.org/indoor-use/showers 5) 36 Mega Joules energy saved per household that uses Quilted Northern Ultra Soft & Strong vs. other Ultra 2-ply national brands over course of one year. Energy savings based on eTADusing 30% less energy in the drying process on a per sheet basis. Accounts for product differences in basis weight and usage occasions (measured by 2018 bath tissue consumption diary study). Based on a household Average 2.63 people (Pew Research Center 2020) 6) Equivalency factors calculated using EPA Greenhouse Gas Equivalency Calculator  https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator (7) Based on average Game Length of 3h18m for College Football 2019-2020 season final statistics, according to NCAA http://stats.ncaa.org/rankings/change_sport_year_div (8) Based on Orville Redenbacher’s maximum pop time per bag of 4 minutes. https://www.orville.com/perfect-popcorn

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