We don’t believe anyone should have to sacrifice comfort for a sustainable toilet paper. That’s why Quilted Northern Ultra Soft & Strong® combines the quality you love with the added benefit of keeping the environment in mind. We looked at our product lifecycle and discovered two HUGE ways that we make a difference without you feeling it: innovative manufacturing and promoting healthy forests.

 

OUR COMMITMENT TO FOREST RESTORATION AND REHABILITATION
Click on any of the blue tree icons below for a snippet of info on work we’re doing to help keep forest healthy. The Quilted Northern® brand is committed to aiding in restoring forests and rehabilitating the habitats of endangered and threatened species in the process.
 

THE IMPACT OF SWITCHING TO QUILTED NORTHERN®
If everyone in the U.S. who bought Premium 2-ply toilet paper switched to Quilted Northern Ultra Soft & Strong® for 1 year1, we would save enough water to:
 

If just one household5 switched to Quilted Northern Ultra Soft & Strong® for a year, it would save enough energy6 to:
 

1) 9.24L per HH that uses Quilted Northern Ultra Soft & Strong vs. other Ultra 2-ply national brands over course of one year. Water savings based on eTADsaving 30% more water in the drying process on a per sheet basis. Accounts for product differences in basis weight and usage occasions (measured by 2018 bath tissue consumption diary study). Based on a household Average 2.63 people (Pew Research Center 2020), and 52MM households that buy Ultra 2-ply national brands (IRI). 2) Equivalency factors calculated using 3.2L average drinking water requirements per person from https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/water/art-20044256. US Population 328 million according to U.S. Census Bureau 2019. 3) Equivalency factors calculated using toilets made from 1980s to 1992, average liters per flush of 13.2 from https://www.home-water works.org/indoor-use/toilets 4) Equivalency factors calculated using average American shower usage of 59.8L from https://www.home-water-works.org/indoor-use/showers 5) 36 Mega Joules energy saved per household that uses Quilted Northern Ultra Soft & Strong vs. other Ultra 2-ply national brands over course of one year. Energy savings based on eTADusing 30% less energy in the drying process on a per sheet basis. Accounts for product differences in basis weight and usage occasions (measured by 2018 bath tissue consumption diary study). Based on a household Average 2.63 people (Pew Research Center 2020) 6) Equivalency factors calculated using EPA Greenhouse Gas Equivalency Calculator https://www.epa.gov/energy/ greenhouse-gas-equivalencies-calculator (7) Based on average Game Length of 2h15m for College Football 2019-2020 season final statistics, according to NCAA http://stats.ncaa.org/rankings/conference_trends (8) Based on Orville Redenbacher’s maximum pop time per bag of 4 minutes. https://www.orville.com/perfect-popcorn#:~:text=DO%20NOT%20LEAVE%20UNATTENDED%20WHILE,to%203%20seconds%20between%20pops.
 

QUESTIONS ABOUT OUR SUSTAINABILITY PRACTICES? VISIT OUR FAQ PAGE FOR ANSWERS!